Crowdfunding Clinics coming to you in partnership with Bank of Ireland!

Posted on Tuesday March 29th 2016

fund it weds crop

Bank of Ireland are partnering with Fund it to host monthly crowdfunding talks throughout Ireland in 2016.

These discussion sessions will aim to give you all you need to know about crowdfunding as an alternative way to unlock funds for a startup or creative idea through engaging with your customers, fans or social media followers.

Andrew Hetherington, Chief Executive of Fund it, will be joined by a previous Project Creator at each talk to give their insights and tips about crowdfunding, the benefits and pit-falls, and what you need to know prepare for your campaign.

When and Where:

Wednesday 27 January, 5.30-7.00pm, BOI Workbench, Dublin 2

Wednesday 10 February, 5.30-7.00pm, BOI Workbench, Galway

Wednesday 9 March, 5.00-6.30pm, The Hunt Museum, Limerick

Wednesday 6 April, 5.30-7.30pm, Lewis Glucksman Gallery, Cork

Wednesday 4 May, 5.30-7.00pm, Billy Byrnes Bar, Kilkenny

Wednesday 8 June, 5.30-7.00pm, The Model, Sligo (book your free place now)

Wednesday 13 July, 5.30-7.00pm, glór, Ennis, Clare (book your free place now)

Thursday 14 July, 5.00-7.00pm, BOI StartLab Galway (book your free place now)

Wednesday 10 August, 5.30-7.00pm, Kerry (book your free place now)

Wednesday 7 September, 5.30-7.00pm, Waterford (book your free place now)

Wednesday 5 October, 5.30-7.00pm, Wexford Arts Centre, Wexford (book your free place now)

Wednesday 9 November, 5.30-7.00pm,BOI Workbench Dublin (book your free place now)

Refreshments will be provided on the evening and all are welcome to attend.
For more information contact us.

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Fund it is FIVE!

Posted on Tuesday March 22nd 2016


Today, Fund it turns five years old, and we’ve brought some friends over to have a party!

For this year’s milestone celebration, we wanted to think a little harder about the journey we’ve all come on, and why we think Fund it is truly special. Because Fund it exists as a platform for all the wonderful creative minds around Ireland, we usually focus on all the great things that are made possible through their efforts, and don’t tend to bore you with talking about ourselves too much. But with the world of crowdfunding getting ever more populous, we thought a little reflection on why we do what we do was a good place to start as we look back on the past five years.

So we invited the crew from Keep Sketch, a design collective who funded their stationary range through Fund it, to design an image which celebrates what makes Fund it unique…. But they got so carried away, that they just had to make one each!

Here’s five illustrations, from five artists, highlighting the five things that make Fund it who we are today:


1. Shane Kenna


Shane titled this image ‘We All Work Together’ to celebrate that Fund it is based and provides employment in Ireland and has local experts in fundraising and the cultural and creative industries who will work with you to make your project ready for go-live.

Shane Kenna is a Designer / Illustrator, living and working in Dublin, Ireland. His style of illustration focuses on a minimal use of shape and pastel colour. Shane has worked with a wide range of clients, both Irish and international, on a variety of projects including large branding work, editorial, advertising, packaging and web.


2. Dave Comiskey


Dave’s illustration highlights that Fund it is non-profit and so charges a basic fee of 5% to support the running of the site, and 3% to cover the transaction and other costs for processing your pledges. We charge no extra costs per pledge, and no charges are made unless a project reaches its funding targets within the allotted campaign time.

Dave Comiskey draws pictures on the computer, and then colours them in, on the computer.


3. Imogen Oh


Imogen shows that Fund it has one of the highest success rates for reward-based sites anywhere in the world. Our success rate has never dipped below 71%, against larger international comparator sites who range 32-46% success for their campaigns. If you know of a higher success rate for an all or nothing site, let us know!

Imogen Oh is an illustrator and typographer based in Dublin. Working independently since 2013, she has also been a frequent collaborator with designer Shane Kenna. Specialising in digital art and hand lettering, Imogen’s work focuses on flora and fauna, and employs an inherent passion for pattern-making and textile design.


4. Fuchsia MacAree


Our success rate is consolidated by the ‘Moderation’ we provide each project. No project goes live on Fund it without at least one phone conversation with a project creator to talk through the project idea, test the fundability, check the campaign and communications plan and ensure your network is primed and ready to support your idea. We love how Fuchsia captures this collaboration.

Fuchsia MacAree is a freelance illustrator living and working in Dublin. She works on commercial and personal projects, is a member of the Illustrators Guild of Ireland and tutors in Illustration in NCAD.


5. Alex Synge


Alex’s illustration shows that because we’re Irish and based in Ireland, the funds realised for Irish creative ideas stays in Ireland. We know that c. 20% of the funds pledged to Fund it projects is coming from outside Ireland, so we’re genuinely bringing new income to the creative sector.

Alex Synge is a graphic designer and artist based between Dublin and Belfast. He specialises in design for print, web and visual identity for a wide range of clients in the cultural, commercial and academic fields. As an artist, he has exhibited work in Dublin, London, Glasgow, Milan, Skagaströnd, Boston, New York, Chicago and LA. He proudly runs collaborative illustration-project-meets-stationery-company Keep Sketch which he founded in 2010.


All Together Now!


We absolutely love these images from Keep Sketch and we’re so excited to share them with you all.

We want to say a huge THANK YOU to the 65,000 of you who pledged to over 1,300 projects in the past 5 years; and to our friends in Bank of Ireland, who will help us make the next five years even better. Be a part of it and submit your great idea today!

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Pro Tips from February’s ‘Fund it Wednesday’

Posted on Thursday February 18th 2016

Fund it Wed Galway 1A great crowd at Bank of Ireland Workbench in Galway for ‘Fund it Wednesday’ with Filmmaker Richie O’Donnell and Andrew Hetherington, Co-Founder of Fund it

A big thanks to Filmmaker and Fund it Project Creator Richie O’Donnell who joined us in Galway for ‘Fund it Wednesday’ with Bank of Ireland, to share the secrets of his success. Following on from his award-winning documentary ‘The Pipe’, Richie’s latest film ‘Atlantic’ turns the lens on fishermen in Ireland, Norway and Newfoundland, and the management of ocean resources in the North Atlantic.

Richie crowdfunded ‘Atlantic’ through two hugely successful Fund it campaigns which together raised over €40,000! He made crowdfunding part of Atlantic’s story, drawing in funders and supporters who were passionate about the issues explored in the film, which affect ordinary people and communities on both sides of the Atlantic.

Here are some of Richie’s tips for success from the night;

Don’t underestimate the power of traditional media such as local radio, newspapers and television

Richie’s success was rooted in a lot of hard work and planning but he credits the media coverage he secured in helping the campaign to really take off. The project saw a surge in pledges after Richie appeared on Tonight with Vincent Browne, with pledges jumping from €17k to €21k within minutes of the broadcast airing.

The Irish Examiner, Irish Times, The Irish Skipper, Newstalk FM, Radio 1, Today FM and other local stations all covered the story and added to the project’s success

Design Rewards that don’t eat into your funds – utilise your skills and available resources to offer Rewards that have a high value to Funders but cost you little to deliver.

Atlantic’s higher-level Rewards offered Funders interesting, creative and exclusive experiences that were straightforward and inexpensive for Richie and his crew to deliver:

Atlantic Rewards

Keep in contact with your Funders

Your Funders have your back and are actively engaged in making your project a success, they will be the audience, promoters and ambassadors for your campaign and beyond.  Use Activity Updates to keep your supporters engaged, fill them in on what you’ve been up to and let them know what’s up next!

Atlantic premieres at Audi Dublin International Film Festival on 25 February, tickets are available here

Follow updates on Atlantic on Twitter at @AtlanticStream and on the film’s website –

Thanks to everyone who came by Bank of Ireland Workbench on the night, we heard lots of fantastic campaign ideas that we are looking forward to seeing submitted to Fund it in the coming weeks!

 If you missed out on our crowdfunding clinic in Galway last week don’t lose heart! We’ll be touring the country with our partner Bank of Ireland to deliver more ‘Fund it Wednesday’ sessions throughout the year. Full calendar of events HERE.

- Written by Orla Basquille

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Getting Ready – Preparing for your Crowdfunding Success

Posted on Thursday January 28th 2016

collaborate create

The true key to crowdfunding success is Preparation.

Preparing your Network: Before launching your project, you need to build up your network and organise your contacts to be sure that from the minute that clock starts counting down, you have people eager to click that Fund It button!

Preparing your Project: The next step is getting your content together. You want your story to be so compelling that no-one could be left uninspired to join you! You will also need to have fantastic rewards that really drive funders to jump on board, creating a strong community. If you’re looking for pointers, try the Hints & Tips here.

Preparing your Timeline: We are always here to help and we spend time with every Project Creator perfecting their project before it goes live. So remember to factor in time for this when you hit the submit button. One of the most important things to remember is to allow time for delivering rewards. Don’t leave yourself floundering in a rush to deliver tickets, or still with CD packs to deliver 6 months later!

Here’s what a typical timeline looks like:
Preparing Network: Minimum 1 Month
Moderation with Fund it: 2 Weeks
Campaign Duration: 6 Weeks
End of Project and Contacting Funders: 2 Weeks
Preparing Rewards: Minimum 2 Weeks
Total: Minimum 3.5 Months

So get the ball rolling and get your Project started today!

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Fund it Wednesdays at Bank of Ireland: How Crowdfunding Could Work for Your Start-Up or Idea

Posted on Monday January 18th 2016


Bank of Ireland are partnering with Fund it, Ireland’s leading crowdfunding site for creative ideas, to host Fund it Wednesdays, monthly talks taking place throughout Ireland in 2016.

These lively discussion sessions will aim to give you all you need to know about Crowdfunding as an alternative way to unlock funds for a startup through engaging with your customers, fans or social media followers.

Andrew Hetherington, Chief Executive of Fund it, will be joined by a previous Project Creator on Fund it to talk about crowdfunding, the benefits and pit-falls, and what you need to know about the domestic and international sites to make a decision on which one is best for you.

The first of these drop-in Workbench Sessions will take place on Wednesday, 27 January, from 5.30-7pm in Bank of Ireland, 1 Grand Canal Square, Docklands, Dublin 2 (map).

Refreshments will be provided on the evening and all our welcome to attend.

For more information contact:
Claire FitzGerald, Fund it

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The Top 10 Projects of 2015

Posted on Thursday December 31st 2015

In 2015 almost 8,500 of you jumped onboard and helped bring more art, experiences, literature, education, music, film, joy, enterprise and design into Ireland and the world! Here’s the round-up of the ones you got into the most!

We can’t wait to see what you all get up to in 2016! Happy New Year from the Fund it Team!

A lonely impulse of delightPauline ScanlonDublin Gospel Choir 20th AnniversaryConamara Bog & Sea Week FestivalThe Doggie DoMurmurationsEven Droids Have FriendsScourged - A MemoirLove Documentaries Love Guth GafaBarry Donohue Satori Debut Album

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A Step-by-Step Guide to Funding a Project

Posted on Friday December 4th 2015

The design and ease of use of Fund it has always been at the centre of what we do. We tried to make sure Funding a Project would be as easy as pie, but, hey, things can always be easier! So that’s why we’ve made this step-by-step guide to walk you through the process.

1. Creating a Fund it account

Like all websites which take payments, we must capture some basic information to ensure your security, and so Project Creators can deliver your Rewards. If you’re new to Fund it, click the ‘sign up’ link in the top right-hand corner of the page, as you must be logged in to fund a Project.

log in or sign up with mouse

You will be asked for your date of birth to prove you are over 18 years of age – see our Terms & Conditions and Privacy Policy for details. Enter your email address and create a password for your account.

sign up with arrow

You can choose whether you want to receive the Fund it newsletter, then you must agree to Fund it T&Cs and click ‘create my account’.

2. Finding the Project you want to fund

Use the ‘browse projects’ button at the top of any page to find a project you like.

Browse with mouseYou can also choose a Category you’re interested in, or if you have a project in mind, search for it in the Search bar.

3. Start funding

Once you’ve found the Project you want, you can fund it right away by clicking the ‘fund:it’ button under the image…

Browse Fund it with arrow

Or if you want to see all the details, click ‘read more’ and go to the Project page.

Once on the Project page, just click the green ‘fund:it’ button on the left panel under the image or video.

project fund it mouse

4. Choose your Reward

To choose a reward, just click the button beside the amount you want to pledge…

choose reward with mouse

Of if you’d rather pledge a different amount, enter the amount in the ‘define your own amount’ field

define amount with arrow

If you want to support but don’t want a Reward in return, just tick the box.

5. Enter your credit/debit card details

Once you’ve entered your card details, you can choose whether you want your name to show publicly on the Funders page:

card details with mouse

Then you must accept the Fund it Terms & Conditions and click the ‘fund:it’ button to proceed.

6. Confirming your pledge

The next page will show a summary of the pledge you are about to make. You MUST click the ‘fund:it’ button again to complete your pledge.

confirmation with mouse

7. Congratulations!

The green page confirms your pledge – now you can share the Project with your friends on social media and email, to help it reach the target!

Congratulations page

Happy Funding!


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Development Update – It’s Live!

Posted on Wednesday December 2nd 2015

We have a new Browse filter on the site called ‘Live’. Now you can see all the projects currently funding to make sure you don’t miss a thing!

So how do you find it?

At the top of any page on Fund it, click the ‘browse projects’ button

browse button


Once there, you’ll see a list of filters, including the new one called ‘Live’.

browse filters

Just click the link, and all the live Projects will appear… it’s that simple!

Happy funding!

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Christmas Gifts from Fund it Creators

Posted on Tuesday December 1st 2015

Here’s a list of our top picks from the wealth of creativity in the Fund it community. For something unique, creative and Irish to put under your tree this year, this is your one-stop-shop!

An Obstacle Confusion 

An Obstacle Confusion
Illustrated by Wendy Shea for An Obstacle Confusion

An hilarious book about the infamous Barney McKenna from the Dubliners. A book full of the quirky stories and anecdotes that the late Banjo Barney was famous for – with voluptuous illustrations of characters from his life, including, of course, the Dubliners.

David Monahan Photography 

David Monahan2
Image from On Leaving by David Monahan

David Monahan created a series of portraits of emigrants from Ireland before their departure. With his book, Monahan has stunningly captured a moment in Irish history and lives.

Print Block 

Print Block2
Image from Print Block Makes website

Print Block is a collective of textile designers who create hand-printed textiles and they have just created a gorgeous collection of printed scarves.

Fight Like Apes

fight like apes album
Fight Like Apes album cover by Loreana Rushe

Our top pick for music has to be the critically acclaimed Fight Like Apes self-titled new album. After splitting from their record label, Fight Like Apes turned directly to the fans to fund their most mature album to date.

A Shower of Dubs by Chris Judge

A Shower of Dubs drying 2 auto
A Shower of Dubs by Chris Judge drying on the racks at Damn Fine Print

This fantastic print of characters from Dublin’s Docklands was created by artist & illustrator Christ Judge as a reward for the Docklands Arts Fund projects. You can still get your hands on this limited edition print here. Every print that’s sold adds funds to Ireland’s first Art Fund, which will be dedicated to projects in Dublin’s Docklands.

The Cake Cafe Cook Book 

photo 4
Image courtesy of The Cake Cafe

This gorgeous book is the perfect gift for Christmas, chock full of wonderful, easy bakes! The stunning graphic design on this little book will ensure it’s never on the shelf for long! After the book was launched through Fund it, The Cake Cafe produced a series of kitchen goodies to brighten up the home.

A Lonely Impulse of Delight

A Lonely Impulse of Delight1
Some of the artworks created for A Lonely Impulse of Delight, commissioned by So Fine Art

To celebrate W.B. Yeat’s 150th birthday, So Fine Art commissioned a series of fine art prints from some of Ireland’s leading artists.

My First Book of Irish Animals 

A page from inside My First Book of Irish Animals by Juanita Browne

This is the perfect book for teaching your little ones the wonders of Irish wildlife. From bats to dolphins, they’re bound to have fun trying to spot them!

Would you Marry A Farmer? 

Would You Marry A Farmer
Would You Marry A Farmer? by Lorna Sixsmith

A hilarious book from Lorna Sixsmith on the life and trials of Irish farmarettes! Fund it allowed Lorna to publish this novel which has launched a series of follow-up blogs, interviews, and another book in the series!


Image of SMORGASBOARD courtesy of Richard Kelly

SMORGASBOARD is the ultimate board game for foodies! You can now find the game in shops and restaurants around Ireland and the UK, including throughout John Lewis stores.

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Fund it in three-year partnership with Bank of Ireland to support the further development of Ireland’s leading creative crowdfunding platform

Posted on Monday September 28th 2015

Richard Andrew Michelle Dave Ailbhe BOI announce 1

Pictured at the announcement of Bank of Ireland’s three-year partnership with to support the further development of Ireland’s leading creative crowdfunding platform were Richard Kelly co-creator of the boardgame SMORGASBOARD; Andrew Hetherington, Chief Executive of Business to Arts & Co-Founder of Fund it; Michelle Darmody of Cake Café; Dave Tighe, Head of Innovation, Bank of Ireland; and Alibhe McDonagh, cellist with Trio Elatha. Richard, Michelle and Ailbhe have all successfully raised finance for their creative projects on

We’re delighted to announce we will be working with Bank of Ireland to further its support of Ireland’s entrepreneurs and creative sectors, which will in turn support vital ongoing development of was established in 2011 as Ireland’s first crowdfunding website for creative projects that, in its first four and a half years, has successfully hosted approximately 1,200 projects ranging across publishing, film, music, food, events, fashion, science, performance and more.

The investment from Bank of Ireland over the next three years will help us to:

• Invest in and develop the technology of the site, to future-proof for the changes that are taking place in the industry

• Continue to provide the hands-on moderation which has contributed to its success rate of 72% and higher

• Maintain the Irish owned and operated business model, ensuring knowledge, employment and financing remain in Ireland

• Continue to keep costs low for project creators and help support ongoing costs

• Expand the categories available for fundraising to include heritage, enterprise, community and social projects

• Expand its presence internationally and engage with new markets, leveraging the Bank of Ireland’s extensive network

Andrew Hetherington, Chief Executive of Business to Arts and co-founder of said “Bank of Ireland was a founding patron ofBusiness to Arts 27 years ago and we are delighted that the company’s commitment remains strong as both our businesses have evolved. This three-year investment in Fund it will help us to develop the reach of the platform, leverage the assets we have and safeguard the future of a key funding tool for so many communities, artists, and projects in Ireland. We are really looking forward to working with the team in the Bank to support their work with the start-up and entrepreneur communities to create a crowdfunding opportunity to help develop talent in Ireland. The core concepts of crowdfunding are transparency and community engagement, so we’re delighted to be bringing in a new partner to Fund it that already know us well and believes in what we do, to help us support the growth and development of the site.”

David Tighe, Head of Innovation at Bank of Ireland, said “As a leading financial services company in Ireland, we are committed to supporting Ireland’s entrepreneurs and the wider communities we work in and we are looking forward to partnering with Fund it to support their ambitious growth plans. We have an extensive programme of activity ongoing to support entrepreneurs alongside the provision of finance including partnering with the Startup Gathering, a major new national initiative as part of the Government’s Action Plan for Jobs 2015. Taking place from 5-10 October 2015, the event will showcase our vibrant startup sector to an Irish and International audience with events taking place in five cities on the theme ‘Start, Scale, Succeed from Ireland’. Our partnership with Fund it is a significant addition to our ongoing support for startups.”

The partnership was announced today with support from entrepreneurs who have successfully funded projects in the past on the Fund it website, including

• Richard and Maggie Kelly, creators of the board game, SMORGASBOARD who raised €8,750 on the site from 113 people who supported the manufacture of their first games. SMORGASBOARD® is now on the shelves of over 80 stores nationwide including Avoca, Brown Thomas and Eason, and launched last month in 44 John Lewis stores throughout the UK. The game has now sold over 5,000 copies, manufactured at the Hasbro Ireland plant in Waterford.

• Ailbhe McDonagh, cellist with Trio Elatha who crowdfunded their debut album Trasnán on Fund it raising €2,595 from 47 fans. After the CD launch at the Sugar Club in Dublin and the subsequent launch tour of Ireland, it has received airplay on many Irish national radio stations. Trio Elatha, who comprise fiddle, cello and guitar, are going on tour in both Ireland and Switzerland in early 2016, and will use the CD to launch a U.S. tour in 2016/2017.

• Caroline Ryan and Jennifer Phelan, two of the artists who comprise Print Block textile print collective based in Dublin who raised €4,090 from 84 people. In June this year, Print Block Makes launched a range of five limited-edition hand screen-printed wool scarves available online and at Irish Design Shop in Dublin.

• Michelle Darmody of Cake Café raised €3,282 from 145 people who funded the design and first print run of The Cake Café Bake Book. Since the campaign, the book was picked up by Thames & Hudson who distributed it internationally, as far away as Australia. The book won an ICAD Award for its design by Niall Sweeney, and was featured at the Ballymaloe Literary Festival. It’s on its second print run.

We’re developing a critical path of developments which will roll out over the coming three years on

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