Projects can be live on Fund it for between 1 to 11 weeks. Duration is a balance between allowing yourself enough time to raise awareness, and consequentially funding, while avoiding losing momentum. The typical contribution curve is a U with 65% of pledges coming in either the first or last week of Projects. We recommend 4-6 weeks so Funders have time to become aware of the Project, but not so long the middle section becomes stagnant.
To give you some kind of guide: The average duration for a Project is 32 days but varies according to project size. Financially larger Projects typically last longer with an average of 40 days. Importantly, there is no correlation between a longer duration and a higher success rate. In fact, some research has suggested that a shorter duration portrays confidence in a Project therefore increasing the likelihood of funding.
In addition to allowing an adequate duration for their funding campaign while live on the site, Project Creators should also allow a 2 week period from Project submission until a Project goes live on the site. Projects will also only be accepted where there is sufficient time allocated after the Project deadline for fulfilling Rewards (minimum 4 weeks).
Finally, it is worth noting that a significant period is spent planning prior to launching the Project and communicating with Funders about the progress of your Project afterwards.