Getting a Head Start on your Crowdfunding Plans

Posted on Wednesday February 12th 2014

Running Fund it

Yikes! It’s started snowing. There we were thinking about summer… and what’s our favourite thing about summer…? All those great gigs and festivals  of course!

With your sofa floating out the door, and your hands frozen in their sodden gloves, what better time to think about those warm sunny days of music, theatre, street performance, dance, comedy and maybe a few drinks post performance(!)

Programmes are already filling up and performers will need to get their acts together (literally). So don’t leave it to the last minute to figure out how you’re going to pay for it all. Get ahead of the crowd and start planning your fundraising now. We’ve prepared a quick check list to make sure you have everything in order well in advance before the hazy days start melting away, and you’re panicking a week before the show without two cents to rub together…

Plan Your Budget: Rather than leaving crowdfunding until the end to try and make up the shortfall, plan it into your budget from the beginning.

Rewards You’d Want: Give as you would like to receive. A thank you is great, but it should be expected no matter how much/little people spend. Rewards that offer real value (whether that’s monetary or experiential) will entice funders to spend more money, making your job easier. Bring your funders along for the ride and offer them a piece of the action.

Venue Capacity: Think about capacity of the venue you are using when offering tickets and limit your rewards to ensure you don’t over commit.

Double-Up: People usually like to go to shows in pairs or groups. Why not offer a reward that offers two of everything? You could even make it better value to buy more, meaning you reach your target quicker.

Strike a Deal: Speak to the festival representatives to see what collaboration they can offer. Whether it’s tickets, merchandise or just support, they’ll be much more receptive if you’re the first person to ask.

Reward Delivery: Make sure you have enough time after your project finishes on the site to deliver your rewards. You don’t want to be sorting through this kind of admin three days before showtime! Get in early and give yourself plenty of time. You and your funders will be very glad you did.

Art and AV: You don’t have to wait until your promotional pics are taken and you have show footage to put in your video. The best images and videos are ones that are specific to your Fund it campaign. They catch the eye, make people know you’ve really thought about your funders, and engage the viewer with simple information and a sense of why this project matters.

Remember, you should ideally submit your project at least 3 months before your show/event date, so plan your submission now, what with early birds catching the worms and all that!

– Written by: Claire FitzGerald.

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