Here We Go Again! Running Your Second Campaign

Posted on Tuesday January 21st 2014

PB5; Cycling in Dublin 2013; The Scarlet Letter

A new year, new ideas, and you can’t help but get excited by the possibilities the year ahead holds. Having used crowdfunding in the past to get your creative dreams moving you are now in full flight towards your next project. So if you want to use Fund it for your second, third, fourth (you get it!) project, here’s some vital things to keep in mind:

(Newbies, listen up too!)

Get Organised
When preparing for your Fund it campaign, the most important thing is to get organised. Just because you’ve done it before, don’t get lazy with this stage and think it’ll all just fall into place. Having a clear plan in mind before the project goes live on the site will help ensure the campaign runs smoothly and will minimise the amount of time spent on promotion when that all-important clock is ticking! See here for top tips.

Keep in touch with friends
Your connections, particularly previous funders, are the most important thing you have when running a crowdfunding campaign. You can’t underestimate the power of the following you have generated from your previous project so don’t lose sight of your social media and email contacts when you’re busy working on your creative project. People love to hear about what you’re up to… no need for trade secrets, but regular updates will keep your friends and fans engaged in your work.

Be more creative
When describing your project, use your creative flair and present it in the most unique way you can. Your work is unique, so why follow a template to describe it? Don’t just rehash the description from your previous campaign, people fund projects that feel like thought has been put into them and that stand out from the crowd.

Give more
Reward your funders. It is absolutely vital that the rewards from your previous project have all been delivered in a timely fashion. There’s no incentive to fund another project if people feel the previous one isn’t complete, or didn’t live up to expectations. Take the time to really think about what your funders would love. If something worked really well last time, try it again, but don’t trot out the same rewards that people already have. A really thoughtful gesture that has your personality stamped on it is worth its weight in gold. Just try it!

Do something that scares you
The wonderful world of acting aside, no one likes being on camera. But do something that scares you and connect with your funders on video, and it’s amazing what can happen. In just 30 seconds you can capture hearts and delight the masses by showing them the passion you have for your project. Who could resist wanting to be a part of the magic?

Express yourself
In everything you do, express yourself. From the title of your project to the wording of rewards, be yourself and you’re bound to stand out. Let loose your enthusiasm and it will be infectious.

For independent artists, and those wanting to step outside the box, crowdfunding is a great way to connect with fans and bring projects to the people who really want them.

– Images above: ‘PB5 and Grimoir‘, the third Fund it campaign for The Poetry Bus; ‘Cycling in Dublin Summer 2013‘, Cian Ginty’s second campaign; ‘The Scarlet Letter‘, the second campaign from Conflicted Theatre.

– Written by: Claire FitzGerald.

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