A great crowd at Bank of Ireland Workbench in Galway for ‘Fund it Wednesday’ with Filmmaker Richie O’Donnell and Andrew Hetherington, Co-Founder of Fund it
A big thanks to Filmmaker and Fund it Project Creator Richie O’Donnell who joined us in Galway for ‘Fund it Wednesday’ with Bank of Ireland, to share the secrets of his success. Following on from his award-winning documentary ‘The Pipe’, Richie’s latest film ‘Atlantic’ turns the lens on fishermen in Ireland, Norway and Newfoundland, and the management of ocean resources in the North Atlantic.
Richie crowdfunded ‘Atlantic’ through two hugely successful Fund it campaigns which together raised over €40,000! He made crowdfunding part of Atlantic’s story, drawing in funders and supporters who were passionate about the issues explored in the film, which affect ordinary people and communities on both sides of the Atlantic.
Here are some of Richie’s tips for success from the night;
Don’t underestimate the power of traditional media such as local radio, newspapers and television
Richie’s success was rooted in a lot of hard work and planning but he credits the media coverage he secured in helping the campaign to really take off. The project saw a surge in pledges after Richie appeared on Tonight with Vincent Browne, with pledges jumping from €17k to €21k within minutes of the broadcast airing.
The Irish Examiner, Irish Times, The Irish Skipper, Newstalk FM, Radio 1, Today FM and other local stations all covered the story and added to the project’s success
Design Rewards that don’t eat into your funds – utilise your skills and available resources to offer Rewards that have a high value to Funders but cost you little to deliver.
Atlantic’s higher-level Rewards offered Funders interesting, creative and exclusive experiences that were straightforward and inexpensive for Richie and his crew to deliver:
Keep in contact with your Funders
Your Funders have your back and are actively engaged in making your project a success, they will be the audience, promoters and ambassadors for your campaign and beyond. Use Activity Updates to keep your supporters engaged, fill them in on what you’ve been up to and let them know what’s up next!
Atlantic premieres at Audi Dublin International Film Festival on 25 February, tickets are available here
Thanks to everyone who came by Bank of Ireland Workbench on the night, we heard lots of fantastic campaign ideas that we are looking forward to seeing submitted to Fund it in the coming weeks!
If you missed out on our crowdfunding clinic in Galway last week don’t lose heart! We’ll be touring the country with our partner Bank of Ireland to deliver more ‘Fund it Wednesday’ sessions throughout the year. Full calendar of events HERE.
– Written by Orla Basquille